Overview
Dressed as hot dogs, a pack of pint-sized pups make a sprint for the condiments they can’t live without in Heinz’s Super Bowl 50 ad. The spot shows an adorable group of wiener dogs running across a field to reach a family of ketchup, mustard and BBQ sauce while Harry Nilsson’s “Without You” plays in the background. A simple, visual and fun way to communicate that hot dogs can’t resist the great taste of Heinz, for the 2016 Superbowl. The commercial was part of a new Heinz campaign called “Meet the Ketchups,” which is focused on showcasing the company’s condiment offerings. The 30-second version of the ad aired during the third quarter of Super Bowl's 50 game and a minute-long extended cut has been posted to YouTube.
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